Search results for Entertainment

Recently, the Beijing Fourth Intermediate People’s Court concluded a case involving a minor’s request for a refund on in-game purchases. The individual at the center of the case, referred to by the pseudonym Liu Tian, is a 15-year-old middle school student. In an attempt to bypass the online gaming anti-addiction system, he misused his mother’s identity information to register a gaming account and spent nearly 5,000 yuan on in-game items.

Upon discovering this, Liu’s mother took legal action against the gaming platform and the payment processor, seeking a full refund of the charged amount as well as triple compensation. However, the court did not fully support her request.

To combat excessive use and potential addiction among minors, most online gaming platforms have implemented anti-addiction systems that restrict gaming time for young users. Judge Wang Juan, who presided over the case, explained that Liu Tian enjoyed playing online games. To bypass the minor identification system, he first registered for a short video platform using his father’s secondary phone number. He then accessed the game’s page through this platform, utilizing his mother’s identity information for the game’s real-name verification.

Over the course of nearly a year, Liu secretly transferred his mother’s WeChat balance to his account for in-game purchases, with amounts typically ranging from 6 to 588 yuan, cumulatively totaling around 5,000 yuan.

After the incident, Liu’s mother sued the short video platform and the gaming company, alleging that both had technical loopholes in preventing minor users from making purchases and that they had induced minors to spend, constituting fraud. She demanded a refund of the charged amounts along with nearly 15,000 yuan in combined damages.

This was not Liu’s first experience with large in-game expenditures. At the age of 11, he had previously used his mother’s phone to charge over 10,000 yuan in various games, ultimately obtaining a full refund through litigation.

The first-instance court found that Liu’s ability to bypass the gaming anti-addiction system, coupled with a lack of strict guidance from his guardians, primarily facilitated the unauthorized charges. The court noted that the gaming service provider had integrated its games into the nationally established anti-addiction real-name registration system and complied with anti-addiction requirements. Due to the inherent characteristics of online transactions, the service provider could reasonably assume that Liu, using his guardian’s identity, was an adult, thus not violating applicable regulations or committing fraud.

Judge Wang noted that, according to the Civil Code, minors above the age of eight possess limited civil capacity, which means that their civil acts need to be conducted by a legal representative or approved by one. Liu, being only 15 at the time of the transactions, was indeed classified as a limited capacity minor. However, it was determined that his actions were valid as they were appropriate for his age and understanding. Any actions exceeding a minor’s capacity, which Liu’s parents were not aware of or consented to beforehand, were deemed invalid, placing joint responsibility for the refunds on the two companies involved.

Referring to standards outlined in a 2019 notice by the National Press and Publication Administration, which caps single transaction amounts for users aged 8 to 16 at 50 yuan, with a monthly limit of 200 yuan, the first-instance court determined that the two companies should refund Liu 2,000 yuan of his expenses, rejecting other claims.

Dissatisfied with the ruling, Liu’s mother appealed to the Beijing Fourth Intermediate People’s Court, which is set to review the case in June 2024. The focal point of the appeal concerns whether the short video platform should refund the full amount and if triple compensation is warranted.

In its second review, the Beijing Fourth Intermediate Court found that Liu’s request for refunds pointed to the invalidity of the transactions, fundamentally necessitated by his guardians’ failure to adequately monitor their devices, WeChat accounts, and payment passwords. Given that Liu had engaged in multiple online game purchases that had led to litigation, the court noted that the responsibility for any invalid contract stemmed from the legal guardian’s lack of supervision.

Moreover, existing evidence was insufficient to prove that both companies deliberately designed technical loopholes to entice minors into making purchases, thus failing to establish any claims of fraudulent intent.

Ultimately, the Beijing Fourth Intermediate Court upheld the initial ruling and dismissed the appeal, making the decision effective immediately.

Member of the court panel, Yu Yingying, stated that Liu’s parents attributed the responsibility solely to the gaming platform and its authentication system, overlooking their own negligence in managing their mobile devices and payment credentials. Given that similar incidents had occurred previously, their continued lack of supervision over Liu’s internet usage was also called into question.

The Minor Protection Law in China mandates that parents or guardians must improve their online literacy, standardize their internet behavior, and enhance supervision and guidance over minors’ online activities. Similarly, the Family Education Promotion Law requires guardians to properly balance minors’ time dedicated to studying, resting, entertainment, and exercise to prevent excessive internet use.

Judge Wang emphasized that addressing the issue of gaming addiction among children fundamentally involves parental involvement and supervision. She reminded the public that while guardians can legally request refunds after the fact, relying on the “minor game recharge refund mechanism” is not a long-term solution.

On October 24th, the Shanghai Putuo District Prosecutor’s Office hosted an open day dedicated to juvenile online protection, titled “Government-Procurement E-Enterprise Joint Action for Youth”. This event aimed to enhance the online safety of minors and foster a healthy digital environment.

During the event, a new guideline titled “Guidelines for the Protection of Minors by Internet Companies” was unveiled. The purpose of these guidelines is to encourage internet businesses to assume their social responsibilities and collaboratively build a robust protective barrier for minors online.

The guidelines delineate five major areas: addiction prevention features, content regulations, and personal information protection, subdivided into 18 categories that address 32 potential issues. It presents one-on-one recommendations for each scenario, supported by relevant legal references. Notably, it emphasizes that platforms like online gaming, live streaming, video sharing, and social media should implement a minor mode, complete with time management, permission management, and spending controls to combat minors’ addiction to online entertainment.

Additionally, recognizing that minors may struggle to discern harmful information, the guidelines call on companies to strengthen information management. They are instructed to categorize and grade harmful content based on its impact on minors’ mental and physical health, employing measures such as clear warnings and content removal as necessary. In light of rising concerns about threats to minors from online scams, harassment, cyberbullying, and data breaches, the guidelines also summarize relevant provisions under the “Internet Protection Regulations” concerning the personal information of minors, clarifying the responsibilities of key stakeholders like internet service providers and data handlers.

In the consumer realm, the guidelines specify legal requirements regarding products like alcohol, tattoos, and video games, indicating that “online games must not offer recharge services to minors under 8 years old” and imposing strict limits on recharge amounts for minors aged 8 to 16 and 16 to 18. This aims to encourage internet companies to proactively mitigate risks and uphold their legal obligations as a protective measure.

Xu Lichun, head of the Dandelion Juvenile Protection Team, stated, “There are no minimum standards when it comes to protecting minors. Various online platforms should actively fulfill their social responsibilities, adhering to the principle that benefits minors the most. We must enforce strict obligations on internet companies, including mandatory reporting and employee background checks, to create a comprehensive network of juvenile protection that involves government oversight, industry self-governance, corporate self-discipline, and legal supervision.”

Representatives from invited internet companies expressed their strong commitment to the guidelines, affirming their intention to enhance efforts in protecting minors online and taking on their necessary social responsibilities.

On October 25, the Chinese news agency Xinhuanet reported that Aida Cruises officially unveiled the name of its second domestically produced large cruise ship, the “Aida Huacheng.” This vessel is currently in the accelerated assembly phase and is scheduled for delivery by the end of 2026, operating regular international routes from its homeport in Guangzhou.

The “Aida Huacheng” began construction in August 2022 at the Shanghai Waigaoqiao Shipbuilding Company, part of the China Shipbuilding Industry Corporation. The name “Huacheng,” translates to “Flower City,” drawing inspiration from Guangzhou and symbolizing a vibrant, dynamic city.

Compared to the first domestic large cruise ship, “Aida Modu,” the “Aida Huacheng” boasts a larger gross tonnage and length, with an increased number of staterooms totaling 2,130, accommodating up to 5,232 guests when fully booked. Enhancements have been made to the cabin designs and layouts, adding a variety of new suite types.

The public spaces and entertainment systems on the “Aida Huacheng” have also been significantly upgraded, with the atrium area expanded to double its previous size. The interior and art design integrate rich multicultural elements, reflecting the maritime Silk Road and Lingnan culture, with a floral theme creating a vibrant and creative environment. A new open multifunctional social space, inspired by “Flower City,” combines entertainment, relaxation, social interaction, and coffee culture to create a “Seaside Community Garden.”

Currently, Aida Cruises operates the “Aida Modu” and “Aida Mediterranean,” having served over 380,000 guests both domestically and internationally. The “Aida Mediterranean” is expected to arrive in Guangzhou on December 18, following a 13-day voyage across five Southeast Asian countries, marking the start of the cruise season from Guangzhou. This season will feature international cruise routes spanning from three days and two nights to six days and five nights, covering popular destinations such as Hong Kong, Japan, and Vietnam.

During a recent interview, we explored the dynamic developments in China’s consumer market, which has shown increasing vitality and a significant boost in spending. As consumer demand continues to rise, several factors have contributed, including trade-in programs, vibrant commercial districts, ongoing promotional activities, and substantial subsidies aimed at stimulating consumption.

Reflecting on the recent National Day holiday, many regions implemented various discount policies to invigorate the holiday economy. Innovative consumer scenarios were introduced, enhancing the consumption structure and unleashing the spending potential of residents. According to data from the National Taxation Administration, consumption-related industries recorded an impressive year-on-year sales increase of 25.1% during the holiday.

In Guangxi, local authorities revised the vehicle trade-in subsidy standards, increasing the incentives for both new energy and fuel vehicles to 20,000 RMB and 15,000 RMB, respectively. Consumers can utilize a dedicated “vehicle trade-in” app to process their vehicle scrapping and purchase a new car. Meanwhile, in Sichuan, numerous promotional events centered around trade-ins have been launched, including Chengdu’s “Rongxing Zhi Zhi” consumption campaign for 2024 and Ziyang’s “Revitalize Life, Shop Ziyang” autumn consumption festival.

In recent years, China’s consumer market has expanded, giving rise to new business models and scenarios that add impetus to economic growth. Experts in the industry suggest that fostering high-quality development in the consumer market requires continuous introduction of diverse business models, such as dining and entertainment, alongside innovative consumption patterns. This strategy aims to enhance the commercial ecosystem of various regions and invigorate market dynamics.

Major cities are actively innovating, creating fresh consumer experiences. Beijing has united various commercial districts and scenic parks to launch over 400 distinctive activities, while Shanghai has introduced a 500 million RMB service voucher campaign targeting the dining, accommodation, film, and sports industries. In Hubei, the investment of 6.666 billion RMB has expanded trade-in subsidies to 23 categories of kitchen and bathroom products. Additionally, Qingdao has kicked off its “Shop Qingdao, Enjoy Consumption” shopping festival for 2024, complementing the new round of trade-in initiatives with over 200 promotional events citywide.

To foster a robust consumption atmosphere and fully harness market vitality, local governments are not only diversifying new consumption formats but also launching supportive policies to improve consumption conditions. For instance, Shanghai has allocated city-level financial resources for a “Le Shanghai” service voucher program across four sectors, while Hunan’s “Yuedong Huxiang: Fitness for All” initiative aims to encourage sports consumption through government funding and merchant discounts. In an effort to energize the cultural industry, Jiangsu has issued 30 million RMB in movie vouchers to further enhance citizens’ quality of life.

Since the beginning of this year, the implementation of consumption-boosting policies has continued to optimize market supply and release residents’ spending power, leading to rapid growth in the consumer market. Data shows that during the National Day holiday, domestic travel reached 765 million trips, a year-on-year increase of 5.9% and a 10.2% rise compared to 2019. The total spending by domestic tourists amounted to 700.81 billion RMB, reflecting a 6.3% year-on-year increase and a 7.9% rise from 2019 figures.

“Market enthusiasm indicates that the strong demand for cultural and tourism consumption is translating into tangible spending,” noted one industry expert. They emphasized the need for local governments and departments to capitalize on this momentum, improve the cultural and tourism market environment, establish robust industry standards, enhance consumer dispute resolution mechanisms, elevate service quality, and innovate consumption models to sustain public enthusiasm for cultural and tourism spending.

China’s consumer market is buzzing with activity, showcasing the nation’s economic vitality. “The booming holiday economy highlights the vastness of our market, the strength of our economic resilience, and the immense potential that leads the world to witness a vibrant China,” stated Pang Chaoran, a research fellow at the Ministry of Commerce.

•UBA empowers women with 78% of its loan, says Elumelu
•Arthur Eze donates N100m to women initiative
Deji Elumoye in Abuja
President Bola Ahmed Tinubu has disclosed that his government remains committed to advancing women’s empowerment and gender equality in the country.
Speaking Tuesday at the State House, Abuja at the launch of Women Affairs Ministry’s Empower-Her: Nigeria for Women Farming, Health, Empowerment, Justice, Entertainment and Fund-raising Dinner, the President emphasised that “As the President of Nigeria, I am committed to advancing the cause of women empowerment and gender equality in our dear nation. Don’t forget my mother was a great market woman”.
He also stressed the importance of addressing challenges facing women.
The women initiative, which is aimed at creating an enabling environment for women to fulfill their potential, received presidential endorsement as President Tinubu urged government and private sectors to join hands and support the programme.
The President, who was represented by Secretary to the Government of the Federation, Senator George Akume, noted the important role women play in agriculture, contributing over 70% of the labor force, and stressed the need for investment in agricultural training, access to land, and financial services for women farmers.
This, he stated, will increase their yield, improve livelihoods, and contribute to Nigeria’s food security.
President Tinubu also highlighted health disparities affecting women and girls, with a focus on increasing access to quality healthcare, education, and economic opportunities.
He said strengthening institutions, promoting gender-sensitive policies, and supporting women’s rural organizations are essential to ensuring women have access to justice and protection from violence and discrimination.
According to him: “We recognise the challenges women face with limited access to education and healthcare, gender based violence and economic disparity. This is imperative for us as a nation to together to drive down development and create opportunities for women to thrive and succeed.
“Empowering women in agriculture must prioritize investment in agricultural training, access to land (This is critical) and financial services for women farmers.
“This will enable women increase their yield, improve their livelihood and contribute to Nigeria’s food security. By doing so, we will unlock their full potential that will drive different economic growth.
“We must also address the health disparity that disproportionately affect women and girls. By increasing access to quality health care, education, economic opportunities, we can empower them to control of their health and wellbeing. Allow them to express themselves
“In our quest for justice and sustainability, we must ensure women have access to justice and protected from all forms of violence and discrimination, which requires strengthening our institutions, promoting gender sensitive policies, and supporting womens rural organizations.
“It is in view of this that this Empower-Her initiative solidly deepen the vision we have for our country. We must empower women, not just for their sake, but for the sake of our entire nation. When we have empowered families, communities are viable.
“I call on us both in government and private sector to join hands and support and promote Empower-Her initiative, which has created an enabling environment for every woman in nigeria to fulfill her potential and contribute meaningfully to society.
“To the women of Nigeria, I say this, your voice matters, your talents are invaluable and your potential limitless, stand tall, speak out the future of Nigeria lies in you, to build a Nigerian where every woman”, he said.
Earlier in his speech, Chairman of the United Bank for Africa (UBA), Tony Elumelu, emphasized the importance of empowering Nigerian women.
In an address read on his behalf by UBA’s CEO, Oliver Alawuba, Elumelu praised President Tinubu’s leadership in promoting gender equality and women’s empowerment.
He also acknowledged wife of the President, Senator Oluremi Tinubu’s advocacy and Minister of Women Affairs Uju Kennedy-Ohanenye’s commitment to addressing gender inequality.
He highlighted the crucial role women play in agriculture, contributing over 70% of the labor force, yet facing challenges in accessing resources.
According to Elumelu, UBA’s commitment to gender equality was evident in its 50% female board representation, 40% female senior management, and 59% female graduate management trainees.
The bank has also provided 78% of its working capital loans to women-led businesses.
The UBA Chairman also stressed that empowering women is not only morally right but also economically beneficial, citing the potential $12 trillion increase in global GDP by 2025 if the gender gap is closed.
He canvassed collective action from individuals, organizations, and the private sector towards supporting women’s empowerment.
Meanwhile, Oil magnate and businessman, Chief Arthur Eze, led the train of donations to the initiative by announcing the sum of N100 million to support the women Empowerment programme.
Eze said he was in support of what Minister of Women Affairs, Uju Kennedy-Ohanenye, was doing to empower women and girls.
His words: “I am here to support the women particularly the honourable minister. President Bola Tinubu had a vision as a brilliant man to locate this woman. She cares for the pauper, she learnt from the First Lady of Nigeria, Mrs Oluremi Tinubu who is going everywhere both north and south in Nigeria, taking care of the poor, the women whether you are in the PDP, APC, APGA.
“So we must support them to change Nigeria. All of us are hungry. We inherited it not caused by Tinubu. We pray to God to keep him alive so that he can change Nigeria and change the people.”
On what prompted him to donate N100 million, Eze said: “I have seen what this woman (minister of women affairs) did. The money is not for her but to help the poor. People have been dying for many years.
“Politicians have been putting the money in their pockets, building houses, towers everywhere in Europe and Abuja. Where are they going to? Are they going to heaven or hell”, he said.

In October, numerous regions across China are initiating a new wave of consumer vouchers designed to enhance the old-for-new exchange policy and maximize its positive economic impact.

For example, Henan Province is launching its “Golden Autumn Consumer Vouchers,” distributing them in four phases for use in dining, accommodations, entertainment, and more. The first batch of 50 million yuan was made available on October 2, with the second batch scheduled for release on October 11. Similarly, Hubei Province will distribute consumer vouchers worth 50 million yuan for 3C digital products over three rounds from October 1 to October 31. These vouchers will cover a range of items, including smartphones, digital cameras, smartwatches, learning devices, translation machines, and wireless Bluetooth headphones. In Shanghai, 30 million yuan in “Le Pin Shanghai” dining vouchers was issued on October 5 as part of a second batch, following an earlier release of 90 million yuan on September 28. Meanwhile, Sichuan Province aims to provide “Shu Li An Yi: Renewed Living” home improvement vouchers from October 10 to 19, which will encompass 12 types of home renovation products, nine categories of smart home devices, and six types of products designed for elder-friendly modifications.

In an interview, Hong Yong, an expert from the China Digital and Real Economy Integration Forum, emphasized that this round of consumer vouchers stands out because of its targeted approach and diversity. He explained that regions are crafting vouchers tailored to their unique industrial characteristics and consumer needs. For instance, Hubei is focusing on digital products, Sichuan is enhancing the old-for-new policy, and Shanghai is concentrating on the dining sector. Some regions are even creating vouchers specifically for elderly consumers.

The impact of these vouchers has been notable, with local economies reaping tangible rewards. For instance, data from Shanghai’s Municipal Commission of Commerce indicates a marked increase in restaurant bookings, customer traffic, and average spending due to the dining vouchers. During the Golden Week holiday, offline dining revenue in Shanghai soared to 8 billion yuan, reflecting substantial double-digit growth compared to the previous year.

Fu Yifu, a senior researcher at the Xingtu Financial Research Institute, discussed strategies for maximizing consumer engagement and enhancing the vouchers’ multiplier effect. He suggested optimizing the distribution mechanism to better align the design of the vouchers with residents’ purchasing preferences and the developmental needs of local industries. This approach would ensure precise targeting of various consumer groups. Fu also pointed out the importance of making the vouchers user-friendly to attract broader participation. Additionally, he recommended leveraging the internet and social media platforms to raise awareness and encourage usage, along with organizing themed activities to capture consumer interest.

Looking ahead, Hong Yong predicts that as consumer vouchers gain traction—particularly those focused on specific sectors like 3C digital products and the revitalization of the dining industry—sales in related fields are poised for significant increases. With the holiday shopping season approaching at the end of the year, these vouchers could further stimulate market activity and positively impact the overall economy, especially in sectors such as retail, tourism, and services, where a notable increase in consumer data is anticipated.

In conclusion, both experts are optimistic that the ongoing effectiveness of consumer stimulus policies, coupled with improved market sentiment, will likely bolster consumer confidence and potential. They foresee a rebound in the consumption market in October and throughout the fourth quarter.

With the rise of ACG (Anime, Comic, and Game) culture, animated content has become an integral part of cultural consumption among young people. From October 2 to October 5, 2024, the Wuxi Taihu International Expo Center hosted a groundbreaking event in the animation world—the inaugural “ANIMATION CHINA” Original Animation Exhibition, also known as the AC Original Animation Exhibition. This exclusive exhibition, co-organized by Tencent Video, Ciyuan Mo玩, and the Wuxi Taihu International Exhibition Group, brought together numerous renowned domestic original animation IPs, including Tencent Video’s “Douluo Dalu,” “Yi Ren Zhi Xia,” and “Mo Dao Zu Shi.” Additionally, the event featured several animation masters, popular voice actors, and cosplay artists who shared their insights with attendees.

Spanning four days, the AC Original Animation Exhibition leveraged the influence of Tencent Video’s original IPs, transforming the immersive experience from online to offline. The exhibition catered to users’ needs across four dimensions: “watch, chat, buy, and play,” successfully integrating various themed areas. Attendees were treated to showcases of original domestic brands and independent creators, cosplay interactions, masterclasses, interactive play zones, and gaming experiences, all within an expansive area of over 36,000 square meters. This one-stop experience attracted a massive influx of animation fans.

During the National Day holiday, the exhibition welcomed tens of thousands of visitors, with many traveling from afar to attend. Beyond ticket sales and merchandise, the event also stimulated significant growth in surrounding industries, including transportation, hotels, dining, and retail.

As China’s first exhibition dedicated to original domestic animation, the organizers meticulously selected over 30 top original IPs for display, including “Douluo Dalu,” “Yi Ren Zhi Xia,” “Mo Dao Zu Shi,” “Perfect World,” “Dragon Clan,” “Devour the Starry Sky,” “Sword Arrives,” “Xian Ni,” “Zhu Xian,” “Fox Demon Little Red Girl,” “The King’s Avatar,” and “Biao Ren.” Fans had the chance to engage closely with their favorite domestic animation merchandise and explore culturally rich and creatively crafted original stories, illustrating the significant rise of domestic animation.

Apart from Tencent Video’s original IPs, the exhibition also showcased classic national animation IPs like “Black Myth: Wukong,” “The Monkey King: Uproar in Heaven,” “Nezha Conquers the Dragon King,” “Calabash Brothers,” “Black Cat Detective,” and “Chinese Folktales.” This blend of classic and modern not only reviewed the journey of original domestic animation but also actively explored the paths for its future development.

To further encourage creativity and provide a platform for domestic animation creators to showcase their talents, the exhibition featured a dedicated section for individuals and independent studios. Through a submission and selection process, nearly 300 exceptional animations and comics from schools and independent studios across the country were displayed, ensuring that every idea and creative passion received the attention and respect it deserves. The event also invited esteemed animation experts, such as Professor Ma Hua from the Beijing Film Academy and Shen Leping, Chairman of Xuanji Technology, to provide professional insights and facilitate discussions, fostering a platform for idea exchange and collaboration aimed at advancing the prosperity of domestic animation.

A representative from the Wuxi government highlighted that animation IPs, due to their strong user loyalty, extensive industry chains, and high potential for development, can significantly enrich the forms and intrinsic value of cultural tourism. Against the backdrop of cultural and tourism integration, the AC Original Animation Exhibition symbolizes a mutual rendezvous between Wuxi and Tencent Video. The “animation IP + cultural tourism” concept, through innovative expressions, not only attracts more young tourists but also helps Wuxi establish itself as a “City of Domestic Animation.” The ongoing collaboration between animation and cultural tourism is expected to inject new vitality into the city’s development.

As a leading platform for film and television IP production and broadcasting, and a member of the China Tourism Scenic Spot Association, Tencent Video continuously explores collaboration opportunities between various types of film and television IPs and offline cultural tourism projects. In recent years, leveraging its vast IP library and immense online traffic in dramas, animations, children’s shows, variety programs, and documentaries, Tencent Video has focused on producing and disseminating high-quality stories while exploring a “certain path” to empower cultural tourism through its IPs.

Wang Ying, General Manager of Tencent Video’s Online Commercialization Department, commented, “With the significant user influence and reach of our film and television IPs, we can greatly enhance the brand awareness of offline cultural tourism projects in the short term and lower the threshold for tourist experience and consumption. We are especially focused on developing strong offline tourism products and business models in collaboration with our partners, as this is crucial for the commercial success of cultural tourism projects. Tencent Video aims to achieve long-term commercial triumphs in offline entertainment products in collaboration with our partners, using a value-driven approach from start to finish. We are delighted to see the AC Original Animation Exhibition becoming a new landmark for cultural tourism in Wuxi, a must-visit place for domestic animation enthusiasts, and a haven for original animation creators to connect.”

Currently, Tencent Video has developed popular products like large-scale fireworks shows themed around IPs, domestic animation-themed carnivals/music festivals, IP-themed hotels, VR experiences, and animation exhibitions. These projects consistently generate explosive brand influence, sustained visitor engagement, and economic benefits for cultural tourism, while continuously innovating and deepening the cultural impact of the city by providing new directions and inspiration for offline cultural tourism projects.

Industry insiders analyze that beneath the visible consumer draw of the film and television industry lies the core driving forces of public psychology and emotional consumption, which propel the planning and operation of IP derivative products. Successful film and television works often ignite interest in related locales, neighborhoods, cuisine, and merchandise, reaching a consensus within the industry. Local governments should focus on long-term strategies, building deep connections with production parties, and actively seeking to become filming locations to achieve mutual benefits. Beneficiary regions should seize opportunities to transform film and television IPs into engaging experiences, cultivate audiences’ long-term consumption habits, and enhance subsequent service quality, converting traffic into sustainable consumer momentum.

As she prepares to celebrate her 63rd birthday on Sunday, September 29, 2024, all eyes are on Joke Silva, a woman whose life and career embody not just artistic brilliance, but also an unwavering commitment to love, loyalty, and perseverance. Silva, an iconic Nigerian actress, media entrepreneur, director, and producer, has made a significant impact in both the entertainment industry and her personal life, particularly through her steadfast support for her husband, Olu Jacobs, during his health battles.

Joke Silva’s journey began in a time when pursuing the arts was not the conventional route for women in Nigeria. Yet, through sheer talent and determination, she has emerged as one of the most respected actresses in the country. Her pursuit of performance took her from the Webber Douglas Academy of Dramatic Art in London to the University of Lagos, leading to a prolific career that began in the 1980s. Silva has graced numerous iconic productions, including “Mirror in the Sun,” “Owurọ L’ọjọ,” “Violated,” and “Women’s Cot,” to more recent films like “Citation,” “Chief Daddy 1 & 2,” “Over the Bridge,” and “Funmilayo Ransome-Kuti.”

However, Silva’s legacy transcends the accolades and awards she has garnered over the years. It is deeply rooted in her humanity and compassion, especially in her marriage to Olu Jacobs, a celebrated figure in African cinema. They’ve been married since 1985, and their love story has endured challenges, including Jacobs’ battle with “Dementia with Lewy Bodies,” which Silva made public in 2021. This condition has profoundly affected their family, yet Silva remains a pillar of love and support for her husband, embodying resilience and hope.

Despite the challenges, Joke Silva has always been candid about the emotional toll of her husband’s illness. In a 2021 interview, she reflected on the difficulties they face, expressing her longing for her husband in his full health. “We have gone through some times and situations recently that I wish I had the old you (Olu) here,” she shared, acknowledging the pain yet choosing to value the moments of clarity they still experience.

Her grace in navigating these profound personal challenges has established her as a symbol of loyalty and perseverance. Balancing her personal life with a demanding career, Silva continues to excel as the Vice Chairman of the Lufodo Group, which she co-founded with Jacobs. She is also the Director of Studies at the Lufodo Academy, demonstrating her commitment to mentoring the next generation of Nigerian artists.

Beyond her professional accomplishments, Silva’s influence resonates throughout Nigerian culture and society, particularly in her advocacy for women’s rights and the arts. Her dignified response to unfounded rumors about her husband’s health exemplifies her strength as she maintains her family’s honor and privacy.

Joke Silva’s story is one of quiet strength, balancing her career with a profound dedication to her family. Even amid personal adversity, she radiates joy and shares her bright smile with those around her. As she turns 63, she stands as a testament to what it means to live a life of purpose and unwavering loyalty. Through her work, her heart, and her devotion to Olu Jacobs, she not only exemplifies the triumph of an artist but also the resilience of a loving partner. Happy birthday, Joke Silva—may you continue to embrace every moment.

In another celebration, King Sunny Ade (KSA) marked his 78th birthday last Sunday, September 22, 2024. This milestone not only celebrates his long-lasting presence in the music world but also underscores his lasting impact on global music. Born Sunday Anthony Ishola Adeniyi Adegeye, KSA has been a leading light for Nigerian music for over six decades, pioneering the international rise of juju music. His unique sound—a harmonious blend of traditional Yoruba rhythms and modern innovation—has rightfully earned him the title of “King of World Beats.”

KSA’s musical journey is a rich tapestry of creativity and cultural pride. Following his rise from a modest local performer in Lagos to a global superstar, he introduced the world to the enchanting rhythms of juju music. KSA masterfully combines traditional African percussion with Western instruments, particularly his innovative use of pedal steel guitars and synthesizers. His smooth vocals and captivating live performances have turned his music into a universal language that resonates across borders and generations.

At 78, KSA’s impact remains as vibrant as ever. His humility, elegance, and unwavering dedication to his craft have not only earned him a devoted fanbase but also numerous Grammy nominations—an impressive achievement for a Nigerian artist. He continues to serve as a global ambassador for African music, leaving a legacy that shapes the soundscapes of artists worldwide. KSA’s ability to adapt while honoring the essence of juju music solidifies his status as an enduring icon.

As fans around the world honor this significant occasion, we celebrate King Sunny Ade—a man whose music inspires joy, introspection, and cultural pride. His extraordinary body of work and the enduring spirit of musical creativity he embodies continue to touch lives and celebrate heritage. Here’s to many more years of health, creativity, and the undeniable joy that only King Sunny Ade can provide!