As the electric bicycle market rapidly evolves, traditional bicycle manufacturers in China are strategically aligning with market demands, focusing on product technology, convenience, and cost-effectiveness. This proactive approach is driving domestic electric bicycle companies to expand their footprint in overseas markets.
On October 22, Guangzhou Customs released data revealing that from January to September this year, the region exported 309,000 electric motorcycles and bicycles—marking a 27.2% increase from the previous year.
At the 136th China Import and Export Fair, Guangzhou Weihua Bicycle Co., Ltd., a manufacturer with over 30 years of experience and a customs AEO certification, showcased its innovative electric bicycles. The company has tailored its products to meet consumer preferences, introducing features like dual battery systems, GPS navigation, and automatic distress signals. According to Global Sales Director Zhan Xirong, “Our electric bicycles utilize a battery as a supplementary power source, integrating motors and controllers to maintain the traditional aerobic exercise benefits of manual cycling, while also offering the electrification needed for daily commutes and weekend adventures.” The company has already attracted interest from four prospective clients at the fair, amounting to approximately $1 million in potential orders.
Located in the Huadu District of Guangzhou, Xinyi Vehicle Co. specializes in electric bicycles with an annual production capacity of 80,000 units. The company’s electric bikes are powered by motors and lithium batteries, allowing them to exceed the speed of traditional bicycles while keeping the weight lighter than conventional electric bikes.
Chen Junjun, the company’s customs compliance manager, described their latest offering: an electric off-road mountain bike. This model features enhanced motor performance and battery capacity, equipped with a 2-kilowatt motor and two 48-volt, 18-amp-hour batteries, capable of 110 kilometers in pure electric mode, setting a competitive standard in the market. “Cycling is quite popular in Europe and the U.S. Based on thorough market research, we developed lithium mountain bikes that have been well-received by consumers there. In the first three quarters of this year, our exports of lithium mountain bikes exceeded 45 million yuan,” he noted.
Chen emphasized that with the support and guidance from customs policies, his company is actively advancing its cross-border e-commerce strategy, already establishing partnerships with multiple overseas warehouses in the U.S., Canada, Poland, and Germany, boasting a total inventory value exceeding 80 million yuan.
