On October 8, the Jilin Provincial Department of Culture and Tourism shared some exciting news about the province’s cultural and tourism sectors during the National Day holiday. They reported that visitor numbers at various cultural sites and tourist attractions reached new heights, leading to significant increases in accommodation spending as well.
In an analysis from Trip.com, the Changchun Film Studio Museum emerged as one of the top ten popular red tourism destinations in the country. On October 2 alone, the museum welcomed over 10,000 visitors, setting a historic record with a 38.8% increase compared to last year. Similarly, the Yang Jingyu Martyrs’ Cemetery in Tonghua saw a remarkable 42.1% rise in visitor numbers. Attractions like the Tazishan Scenic Area in Siping and the World War II Allied POW Camp Exhibition Hall in Liaoyuan also experienced impressive growth, bringing in over 50% more visitors compared to the previous year.
Throughout the National Day holiday, 37 museums across Jilin province extended their operating hours, hosting 69 themed events that attracted 42.1% more visitors year-on-year. Libraries and cultural centers got in on the action as well, organizing 787 patriotic cultural activities that saw a 40.7% increase in participation. The Jilin Provincial Museum offered a series of educational programs, including family activities titled “Celebrating the National Day” and “Exploring the Museum” workshops, resulting in a 45.2% jump in visitor numbers. Meanwhile, the Jilin City Museum experienced an astonishing 242% increase in attendance, thanks to its “Children Welcome National Day” bamboo weaving program, and the Confucius Temple Museum in Changchun saw a 49% uptick in visitors through its moral education activities.
During the holiday, major tourist sites in Jilin executed over a hundred cultural and tourism events. The province’s 97 A-level attractions reported respective increases of 11.8% in visitor numbers and a 24.2% rise in tourism revenue. The Changbai Mountain area set a record with an 18.1% boost in visitors for this time of year. The Jingyue Pool scenic area in Changchun hosted lively dance flash mobs, live music, and traditional performances, which contributed to a 20% rise in visitors. The Changchun World Sculpture Park achieved an impressive 100.9% increase in attendance, while the Fengchuan Scenic Area in Hunchun welcomed nearly 20,000 guests on October 3, marking a new reception record since its opening.
The thriving tourism sector also positively affected accommodation revenues. Statistics revealed that premium hot spring hotels and guesthouses in the Changbai Mountain area boasted a booking rate exceeding 90%. In Jilin City, 60 key hotels reported an average occupancy rate of 69.9%, with all major hotels in Tonghua fully booked.
